ATLHETICA NUTRITION® and TODDY®, PepsiCo’s chocolate milk brand, join forces to usher in a new era in sports nutrition with the introduction of BEST WHEY® TODDY® chocolate flavor. The innovative partnership combines the more than 90-year tradition of chocolate milk loved by Brazil with innovation in food supplements from ATLHETICA NUTRITION®.
TODDY® has been part of Brazilians’ lives for over 90 years and is more connected than ever among the young public, who seek out the brand for its image of irreverence and unmistakable flavor. The collab brings back the message that everything can get even better with a touch of TODDY® chocolate flavor and reaffirms that its flavor is the ideal stimulus to overcome boredom and open up a world of possibilities, especially in the sports world, bringing a unique difference among other supplements. A symbol of quality, the brand is a taste present in the palates of different generations and embraces market trends without losing its authentic and tasty essence.
“We are happy to operate in the supplements market in partnership with ATLHETICA NUTRITION®️! TODDY has been present in Brazil for decades and, by following different generations, we are concerned with meeting their needs in an authentic way. TODDY consumers were already asking us, in a very genuine way, to launch a whey protein version. With this innovation, we will be present in new consumption occasions. It is a successful partnership, with the union of two strong brands that offer a differentiated product that is long awaited by consumers”, he declares Camila Pagamisse, Senior Director of Marketing for the Foods area at PepsiCo do Brasil.
The collaboration between ATLHETICA NUTRITION® and TODDY® brings to the market a product that combines 25g of protein per serving with the iconic TODDY® chocolate flavor. The merger meets global and local demands for products that combine nutrition, convenience and pleasure, in addition to reaffirming the brands’ commitment to quality and innovation and highlighting that it is possible to nourish the body without giving up flavor.
“The collab with TODDY® chocolate milk reaffirms the brands’ commitment to quality and innovation, but also highlights their active role in the future, where health and pleasure complement each other. We are very excited about this partnership and our commitment to redefining the standard of nourishing the body without giving up flavor”, says Ricardo de Angelis, founder and CEO of Athletica Nutrition.
The partnership reflects the growing movement of collaborations between traditional and innovative brands, aiming to create products that resonate with consumers’ cultural identity and follow global consumer trends. With an emphasis on conscious health, companies are more focused than ever on adapting to consumer expectations for products that are healthy and delicious simultaneously.
Since 2016, ATLHETICA NUTRITION® has revolutionized the supplements market with the launch of BEST WHEY®, the first protein supplement to introduce a gourmet line of flavors such as Brigadeiro and Churros. Before this, supplements were basically limited to flavors like vanilla and strawberry, aimed primarily at hardcore athletes. This innovation paved the way for a wider audience looking for quality and flavor in their daily nutrition.
Food supplements market
In the Brazilian market, the dietary supplement industry has been experiencing significant expansion post-COVID. This rise reflects a greater awareness of the importance of health and nutrition, driven by the demand for innovative, high-quality products that meet the needs of a diverse audience. In the United States, the dietary supplements market has already exceeded US$50 billion in sales by 2023, with expectations of continued growth. This increase is driven by growing interest in products that support a healthy lifestyle, from proteins to vitamins and minerals.
About PepsiCo
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world through a complementary portfolio of convenient foods and beverages that includes QUAKER®, LAY’S®, DORITOS®, CHEETOS® , GATORADE®, PEPSI®, KERO COCO®, TODDY®, among other brands. PepsiCo Positive is our end-to-end strategic transformation that puts sustainability and human capital at the heart of how we create value and growth, operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www. X (Twitter)Instagram, Facebook and LinkedIn @PepsiCo_br.